If you’re reading this, chances are you’ve heard the phrase ‘fibre optic’ when searching for your future-proofed connectivity solution – and while it sounds good, you’re still unsure what it actually means. That’s not surprising, given that ISPs have had free rein to throw the phrase around even when their solution doesn’t use fibre optic from end to end.
Shockingly, Ofcom found that only 46% of customers who reported being on full-fibre broadband were living in areas where it is available. So, what has caused this phenomenon, and what is full-fibre broadband?
Full fibre 101
Full fibre, or fibre-to-the-premises (FTTP), is a broadband internet connection that uses fibre-optic cables to deliver data from the hub directly to a user’s premises.
Full fibre differs from other types of broadband connections such as fibre-to-the-cabinet (FTTC), which uses fibre optic cables to connect to the cabinet but then connects to the user’s premises via copper cables. FTTC offers a slower connection than FTTP and can lend itself to connectivity issues due to damage or theft.
Until recently, Internet Service Providers (ISPs) have been calling their services ‘fibre broadband’ even if they offer FTTC. This has caused endemic confusion over the differentials and benefits of adopting FTTP.
In fact, 27% of consumers said they lacked confidence in understanding the terminology used by ISPs in Ofcom’s investigation, so it’s no surprise that businesses often don’t see the benefits of upgrading their connectivity solution.
True fibre—or FTTP—is unparalleled for efficiency and growth when connecting businesses. This is not only due to the increased broadband speeds; the reduced risk of outages and the ability to handle increasing workloads make it a top-tier solution as your organisation grows
Enabling flexibility
So now you know the benefits of full fibre, but you’ve got an existing internet contract that works just fine. Why bother researching and refreshing your infrastructure when there’s nothing inherently wrong with your current set-up?
We know upgrading your connection option can feel counterintuitive when you’re getting by with your current contract. This is why we work directly with each business to understand your unique challenges and goals and find a connectivity solution that truly adds value.
We’ve built our new in-house full fibre solution to offer ultimate scalability, cost-effectiveness and flexibility across all business operations. If these are areas you’re looking to optimise, it may be worth considering.
Not only will your clients benefit from an enhanced customer experience due to your improved connectivity; businesses who’ve adopted our full-fibre solution also scale their operations and make incredible cost savings each month.
The Orbital solution:
For the past 25 years, we have helped businesses stay at the cutting edge of connectivity technology to offer ultimate productivity, efficiency and cost-effectiveness.
Our custom-built full fibre service is the exciting next step in this development, offering our customers the next-gen internet solution.
Committed to helping you find the specific package optimised for your goals, we work on a consultative approach where your dedicated account manager will explore the best options based on your needs. This ensures that your internet and telephone contracts bring the most value to your business today and over the coming years, so you can focus on achieving your ambitions rather than worrying about internet speeds.
Ready to discover how Orbital full fibre broadband can streamline your unique business needs?