Gillingham Football Club – orbitialnet
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Gillingham Football Club

Introduction

As Gillingham Football Club continues to grow within the English Football League (EFL), the need for diverse, high-availability, and Managed Internet Services has become a strategic priority. The club's progress in a competitive environment demands robust digital infrastructure capable of supporting a range of modern-day requirements, from fan engagement and media accessibility through to operational needs for security, digital signage, and compliance. This is combined in multiple challenges the delivery to the stadium and then the distribution of these around the stadium itself. With the scale and complexity of a facility itself the challenges around the distribution network infrastructure is almost that of a public network.

Competing in the EFL brings heightened visibility and operational expectations. Reliable, high-speed internet is now integral to providing a seamless experience for both in-person and remote stakeholders, including fans, media representatives, league officials, and corporate partners. Media standards set by the EFL require clubs to facilitate efficient press coverage and live streaming capabilities, making internet connectivity foundational to the Gill's digital strategy and media reach.

Alongside the club’s commitment to fan experience, both on match days and through digital platforms, requires diverse internet solutions that can handle large volumes of data and offer stable, high-speed access. The increasing demand for interactive digital experiences in the stadium and the need for live updates and statistics during games necessitate a network that can handle peak loads and offer uninterrupted services, which all need to be underpinned by telecoms grade network distribution internally.

Gillingham Football Club

Gillingham Football Club is a professional association football club based in the town of Gillingham, Kent, England that plays home matches at Priestfield Stadium. The team competes in League Two, the fourth tier of the English football league system, in the 2024–25 season.

Research & Development

Previous Connectivity Setup And Issues

Supporting Large, Variable Data Traffic:
Football clubs experience high traffic spikes on match days, with numerous fans, media personnel, and operational staff accessing the network simultaneously. Orbital Net needs to offer scalable solutions that accommodate fluctuating demands while maintaining performance quality, all within budgetary constraints. This requires careful bandwidth planning, efficient network routing, path and distance optimisation and scoping from a the Physical layer onwards the cost implications of each.

Balancing Performance with Cost-Effective Technology Choices:
High-performance connectivity, such as leased lines, can be costly. To maintain a competitive price point, Orbital Net explored technology options that blend affordability with robust service, such as a hybrid approaches using its PIA Services as well as Public network providers to blend a solution. Selecting the right technologies without compromising quality or inflating costs is key to achieving a balance between service excellence and budgetary limits.

Compliance with EFL and FA Standards:
The EFL and Football Association often require that clubs provide certain levels of internet availability, security, and media accessibility. Orbital Net supports these services to meet these specifications while managing costs. This may require investing in additional support or compliance-related services, which can add layers of complexity and expense.

Handling Site-Specific Challenges:
Infrastructure around football stadiums may limit deployment options, particularly for laying fibre connections. Orbital Net faced additional complexity for with infrastructure adjustments needed to support high-speed connectivity, working around existing stadium infrastructure.

Delivering Effective Managed Services on a Tight Budget:
Managed services require ongoing monitoring, troubleshooting, and client support, particularly for a high-visibility client like Gillingham FC. Maintaining a proactive managed service model while keeping operational costs low requires Orbital Net to optimise staffing, potentially invest in automation, and streamline service workflows to provide the needed oversight and support within the client’s budget.

These challenges call for innovative solutions and strategic planning to meet Gillingham FC’s needs while ensuring that services remain economically sustainable for both the club and Orbital Net.

Why Were They Looking To Change Providers

Meeting High Availability Standards Gillingham Football Club’s requirements for high availability, particularly on match days, mean that any service provided must minimise downtime and disruptions. This entails designing a resilient infrastructure, often with redundant pathways or failover options, to ensure uninterrupted service. Building and maintaining such redundancy can be resource-intensive, and balancing this with cost-effectiveness poses a significant challenge. Developing routes no non-preferred routes, before extending those services internally to the stadium building a Telecoms grade fibre infrastructure for distribution.

Why They Chose Orbital Net

By blending Orbital Net’s PIA services with public network providers, Gillingham FC can achieve a high-availability, resilient internet solution at a fraction of the cost of a fully private network. This approach strategically leverages both managed and public resources, balancing quality, security, and cost, supporting the club’s digital ambitions in a sustainable and flexible manner.

The Solution

Working as a Team

A blended approach, combining Orbital Net’s Physical Infrastructure Access (PIA) services with connections from public network providers, offers Gillingham Football Club a cost-effective solution to achieve diverse, high-availability, Managed Internet Services. This hybrid strategy provides flexibility, resilience, and cost efficiency by leveraging Orbital Net’s PIA infrastructure, which utilises existing Openreach ducts and poles, complimented and extended by Orbital Net's network additional services from Public Network Providers. Before extending the infrastructure within the stadium delivering a telecoms grade Fibre distribution network.

By utilising both Orbital Net’s PIA connections and a public network provider, the Gill's can establish a redundant network infrastructure that ensures high availability, even during peak traffic on match days. If one network experiences issues, the other acts as a failover, minimising the risk of outages and ensuring that connectivity is maintained across critical stadium areas. The redundancy achieved with this setup meets EFL standards for media and operational reliability. With the internal infrastructure being delivered in Phases in order to create a physical resilient ring with redundant paths, designed with expansion and scalability throughout.

Deploying PIA services means Orbital Net can offer the Gills dedicated, controlled pathways, separate from the public networks. By combining PIA pathways with public network providers’ infrastructure, Gills internet services are protected from single points of failure. This diverse-path approach supports high resilience and reliability, particularly important for critical match day applications, streaming, and media services.

On match days, Gillingham FC experiences significantly higher data traffic, from fan Wi-Fi needs to media uploads and operational demands. The combined network can dynamically manage increased traffic loads by routing specific data flows through Orbital Net’s PIA and others through the public network. This ensures seamless connectivity for all user groups without costly overprovisioning.

Working as a Team
An Internet Game Changer

The Result

An Internet Game Changer

Orbital Net’s hybrid internet solution for Gillingham Football Club combines the reliability of our Physical Infrastructure Access (PIA) services with the flexibility of public network providers to deliver diverse, high-availability, managed internet services, which has been extended around the stadium with a telecoms grade Fibre Distribution network. This tailored approach provides resilient, cost-effective connectivity by strategically balancing dedicated private pathways with scalable public network resources. Key data and operations benefit from dedicated, secure PIA connections, while supplementary traffic utilises cost-efficient public bandwidth, ensuring uninterrupted service on match days and for day-to-day club operations.

This hybrid solution empowers Gillingham FC with a flexible, scalable infrastructure designed to meet current demands and adapt to future growth, providing robust performance, seamless security, and operational continuity all within an optimised budget framework. Orbital Net’s approach offers a sustainable digital backbone for the club, supporting fan engagement, media access, and operational excellence in line with the standards expected in the English Football League.

This hybrid solution is inherently flexible, enabling Gillingham FC to scale connectivity as needed. For instance, if future league advancements or digital initiatives require more robust connectivity, additional capacity can be added to either the PIA or public network, depending on the budget and specific needs. Orbital Net’s PIA access also allows for controlled expansions, giving the Gills the flexibility to adapt its network infrastructure as the club grows. Which extends to the internal fibre distribution infrastructure which delivers flexibility and resilience in its core.

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